As the first ever NYC Pride event targeted to youth 20 years of age and younger, a cheerful & spirited atmosphere was created for LGBTQ  youth, families, and allies to celebrate Pride Weekend. Chock full of photo-worthy activations and resources to help long after the event’s end, Youth Pride was a platform for Target to continue their relationship with the LGBTQ community and empower young people to embrace their authentic selves.

Production: Holly Krois & Samara Schwidock

Design: Zoe Ganch

Creative: Tricia Desjardins